Archive: January 2005

COKE STILL DOESN’T GET IT!

Coca Cola recently announced, “it expects sales volume to grow by 1% to 2% in 2005 after a fall of about 2% this year.” Coca Cola Enterprises blames 2004’s slide on several factors, including soft retail sales and health-and-wellness trends that continue to pull some consumers away from regular soft drinks. Wait, no mention of Continue Reading »