Archive: March 2008

THE LONG REACH OF THE CHAREIDI ARM

This story comes from this week”s Kosher Today: Supermarket Chain Faces Boycott by the Orthodox Tel Aviv… The Alon Group’s (owners of the supermarket Blue Square) strategy of marketing segmentation seems to be on the brink of failure. Despite the chain’s development of a special brand for the Orthodox market, the community is threatening a Continue Reading »