HYDROX REDUX!!

From SLASHFOOD: (This is not your editor writing here- keep that in mind)

Hydrox are back!

Posted Jul 10th 2008 6:30PM by Emily Matchar
Filed under: Dessert, Business, New Products, America

Remember Hydrox? AKA “kosher Oreos?” Well, after a long hiatus, these chocolate sandwich cookies are back for a limited time in honor of their 100th anniversary. The Kellogg Company, which produces Hydrox, have launched an “America’s biggest Hydrox fans” essay contest, with a grand prize of a trip to New York and a six-month supply of cookies. The contest ends July 14; see Hydroxcookies.com for details.

Personally, I’m thrilled. Growing up in a Jewish, though non-kosher, house, there was always a jar of Hydrox in the pantry. My mother, a native New Yorker, simply preferred the soft, appealingly grainy creme and firmer cookie of her own childhood snacktimes to the slightly larger Oreo. Eventually I too came on board. Now, with Hydrox gone, I sometimes try to substitute various “organic” sandwich cookies and Trader Joe’s Joe Joe’s. But they’re never the same!